THE ROLE OF DIGITAL PLATFORMS AS A NEW FACTOR IN THE DEVELOPMENT OF THE MODERN LABOR MARKET

Abstract

This article examines the role of digital platforms as a new factor influencing the development of the modern labor market. The author provides a comprehensive analysis of the key characteristics of platform-based employment, its socio-economic and legal implications and explores the transformation of traditional labor relations under conditions of digitalization. Particular attention is devoted to the analysis of precarization, structural changes in employment, and the need for effective legal mechanisms to regulate these processes. The scientific novelty of the study lies in the integrated consideration of digital platforms not only as technological tools but also as structural elements of the modern labor market that foster the emergence of new forms of employment and the transformation of socio-labor relations. The practical significance of the research is determined by the potential application of its results in the development of a regulatory framework aimed at ensuring a balance if interests among the state, the business sector, and employees within the digital economy. Thus, digital platforms act as an essential factor in the transformation of the contemporary labor market. Modern digital platforms are becoming a key determinant shaping the development of labor markets. Current changes in the labor market are of a long-term and global nature, necessitating the creation of new legal, managerial, social, and economic solutions. Moreover, in the new socio-economic environment, the formation of institutions and mechanisms capable of reconciling and accounting for the interests of all parties in labor relations acquires particular importance.